Robert Krupp (del Valle) — CQTA Digital Innovation, Hamburg
Transformation that lands in daily work.
I lead complex projects, programs and initiatives in industry and mid-sized business, in Germany and internationally: strategy, innovation, digitalization and process work — until the change has arrived in the team.
Topics that rarely come alone
A strategy is worth as much as the systems that carry it. Systems change processes, processes change work, and work only changes when people come along. I work on these ends at the same time instead of one after the other. Artificial intelligence runs through all of these topics — wherever it makes the difference.
Strategy and business development
Positioning, business models and new markets — from analysis through to roadmap.
Digital business solutions: ERP, PIM and CRM
SAP S/4HANA, PIMcore, Salesforce and HubSpot — selection, implementation and international rollouts.
Digitalization and process design
Mapping, harmonizing and measuring processes — with BPMN, Signavio and ARIS.
Change management in transformation projects
Communication, stakeholder work, training and adoption — particularly around ERP rollouts.
Marketing and consumer behavior
Segmentation, customer journey and loyalty — grounded in behavioral research.
Digital brand management
Brand strategy and governance across channels, systems and countries.
Innovation and product development
Design thinking, technology assessment and prototypes — from the idea to a concept that holds.
Artificial intelligence in machines and processes
Not a silo but a tool across every topic above — from development and production through to sales.
Examples from practice
I initiate and lead projects in industry and mid-sized business. A few assignments and projects from the past, across transformation, product and marketing. Happy to go into detail in conversation.
Design thinking in product development
From user observation through prototypes to a robust concept — and anchoring the method in the team so that it outlives the workshop.
Online shop and digital sales channels
Shop strategy, assortment and content, integration with PIM and CRM. From platform selection through to conversion and repeat purchase.
Mobile applications for a car manufacturer
Apps and digital services around vehicle, dealer network and customer loyalty — from idea through prototype to launch.
Strategy and development of a premium kitchen appliance
Competitive positioning, product concept and support through development — from the first idea to market launch.
International SAP S/4HANA program and initiative
Change and communication strategy, process stabilization and rollouts across numerous sites and users in the EMEA region.
Digitalization of a corporate group
Process optimization and future readiness for two manufacturing companies, including strategy and change management.
Clients
A selection of companies I have worked for in recent years — from large corporations to specialized mid-sized firms, across industry, consumer goods and services.
- Mercedes-Benz
- ŠKODA
- Audi
- Gates Corp.
- Diehl
- Miele
- Olympus
- Swarovski
- Nestlé
- Henkel
- Hornbach
- OTTO
- Telekom
- Microsoft
- DHL
- TUI
- Postbank
- TÜV NORD
- Boehringer Ingelheim
- Sanofi
- Hamburg Airport
Directly as a consultant, through consulting firms, or alongside agencies and implementation partners.
Written and spoken
Innovation comes from dialogue, not from working alone. In articles and talks I share methods, models and findings — and learn at least as much in the exchange as I contribute. Anything from client work stays confidential.
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08 / 2026
Keynote at the Hamburg Chamber of Commerce
Product development using artificial intelligence, followed by a panel with five other specialists.
Hamburg Chamber of Commerce, August 2026 -
2026
AI-supported product development — from idea to market readiness
White paper, together with Prof. Dr. Dr. h.c. Cornelius Herstatt and Dr. Norbert Lühring. Written in the course of my work for Lischke Consulting.
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2026
Product development through changing times
Study, together with Prof. Dr. Dr. h.c. Cornelius Herstatt and Dr. Norbert Lühring, in the course of my work for Lischke Consulting.
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02 / 2026
People before machines
Why a change mindset is the decisive success factor for AI. Published by Lischke Consulting.
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10 / 2025
Change impact analysis
Managing change deliberately: a four-step process that shows who a change actually affects. Together with Birte Peters, published by Lischke Consulting.
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05 / 2025
Digitalization opens up new business models
Data-driven, service-oriented, growth-focused — how AI, IoT and data platforms change product development and business models. Published by Lischke Consulting.
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2025
Change management in ERP rollouts
What decides success in SAP S/4HANA projects once the technology has long been in place.
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2024 – 2025
Further articles
Digital brand management, process management, technology assessment and ESG in transformation.
Between Hamburg and Guatemala
Spanish is my second mother tongue, Guatemala my second home. What that has to do with consulting is on a page of its own.
Let us talk about what you have in mind
I look forward to the exchange. Tell me what you are working on and where it is stuck — a conversation usually produces the first ideas for how a solution might take shape. As a consultant approved under the German BAFA program, working together may qualify for public funding.
kontakt (at) cqta (dot) de
Phone
+49 40 84 207 400
+49 177 7578777
Address
Robert Krupp (del Valle)
CQTA Digital Innovation UG
c/o Die Diele, Borselstraße 7
22765 Hamburg